Are you aware of these Follow Up Statistics?

McGraw Hill did a study and found those businesses that boosted their marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%.

48% of sales people never follow up with a prospect

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

10% of sales people make more than three contacts

2% of Sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact

Are you committing any of these follow up statistics crimes? If you are, I would recommend automating your follow up by creating a system.

Whether that system is an auto e-mail campaign, direct mail like send out cards, or a combination of both.

Use a “set it and forget it” campaign so that you don’t miss out on new business.

Implementation is the key,

Kelly Marsh