Follow Up Statistics
How Many Times Do You Follow Up?
McGraw Hill did a study and found those businesses that boosted their marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%.
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop
10% of sales people make more than three contacts
2% of Sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
Are you committing any of these follow up crimes? If you are, I would recommend automating your follow up with the Send Out Cards system. Use a “set it and forget it” campaign so that you don’t miss out on new business. Contact me to try this system for free.
To your success,
Kelly Marsh
